SEO – Search Engine Optimization
SEO stands for Search Engine Optimisation, which is a practice of attracting web traffic to a website or a web page by improving its qualitative & quantitative performance to showcase it with priority while conducting a search from an engine. SKRP devises a comprehensive and effective SEO marketing strategy exclusively to suit your business vision and products and land target audiences undoubtedly by driving traffic towards it.
Improved SEO Experience
We create successful and latest plans and development strategies including both on-page & off-page SEO, drawing inbound links or backlinks. Now, back links are referring to domains sourced from the outside attributing to the credibility and relevance of the website. It allows for a 360° user experience by accumulating pertinent data along with the existing page content.
We have one of the best track records in getting our clients to the top of the rankings through when it comes to SEO. All our SEO experts are highly proficient and experienced in enabling a keyword prone search result. Over a period of one year, we have been able to bring our clients up in most, if not all, search engine rankings in the top two pages for the search query. We do this purely organically without giving a single rupee to advertising platforms like Google Adwords.
On Page Optimization
Keyword composition and placement is essential to bringing web traffic, thereby ensuring effective SEO. There are various factors which can augment the range of the website reach. Keyword density, proximity & stuffing is evaluated. Keyword density is the percentage of total keywords included in page content. Ideally, 2% keyword density is considered optimal and effective. Keyword proximity is how often the keywords are used in respect to each order. Keyword stuffing is intentionally incorporating keywords into the content. This ensures better visibility and search ranking in an organic manner.
Meta-tags are snippets of text describing the page content appearing below the URL on search engine results which will be later evaluated for rankings and SERP. Meta-tags are attributes of HTML which influences CTR (Click Through Rate) due to its placement under headings in search results.
Off Page Optimization
Off-page SEO is the assimilation of all the factors contributing towards an effective search ranking by working behind the scenes. Content marketing, link networking, brand mentions, influencer outreach, forums, submissions and guest posts are used to improve SERP reach. In laymen terms, SEO makes search engines aware of a company’s products and services by putting it on the radar. Now, of-page SEO is not only about getting relevant links from other websites but determining and selecting a strong website to connect with, to ensure “link juice”.
Link juice is relevant in securing do-follow backlinks which encourages the source site by promoting its posts & articles spiking the link authority. Alternatively, a no-follow backlink does not allow any redirects or authority.
Domain Authority (DA) is a search engine ranking measured on a scale of 1-100 which in turn determines the strength & credibility of the website. Higher domain authority receive higher preference while lower domain authority will reduce website visibility in search results. It is evaluated based on many existing factors such as domain possession time and handle’s history, number of backlinks, etc. Maximising DA will further enhance its visibility in SERP.
How does Linking Work ?
Internal linking is essential for guiding bots across the domain space to optimise navigation.
Logical structure and crawl depth:
A website should entail logical structuring to maintain its credibility and allow crawlers to move across smoothly and store data effectively. Ideally, a website hierarchy should contain no more than four levels.
Internal linking is redirecting pages to a specific destination to create better approachability and navigation within the website.
Canonisation is done to stay clear of any duplicate content inclusive of existing canonical tags and unindexed page attributes.
URL structure should be logical in a sense with relevant wording and exclusive of extra attributes. Appropriate domain, headings and sub headings with usage of hyphens, underscores, etc are to be implemented when deciding upon an URL structure. URL length is an attribute of on-page optimisation.
Any site should be mobile-friendly without saying so as it can be easily accessed and shared on devices like smartphones or tablets.
Any file uploaded onto the site whether for graphical attributes or internal documents; should be as low sized as possible as it determines the load time of a page.
Call to action is used to stimulate the audience’s interaction with the website and enhance the overall user experience. Most prominently, a CTA is a bundle of words and phrases incorporated to lure in user interactions.
How Do Search Engines work?
Search engines determines the position of websites based on three primary functions:
- Crawling: Crawling is a process in which number of robots scour the site’s pages, products, services, URL, etc. for credibility.
- Indexing: Bots after crawling a site, store and organise the content found in the index. Only after indexing, a site can be categorised and be shown under a search result with respect to its ranking.
- Ranking: Ranking executed by a search engine is evaluated on the basis of page content, on-page & off-page SEO, relevant to the searcher’s query and your site credibility.